
Cathy Brand
Founder & CEO
Cathy Brand
Founder & CEO
Cathy Brand is the Founder and CEO of Global Sales Compliance Ltd.® and Sales Road Maps Online Ltd.®. Cathy is a leading industry expert in cross-border marketing compliance with over two decades of experience specifically dedicated to cross-border financial product & services marketing regulations in 70+ jurisdictions worldwide. Cathy’s diverse 30+ year career includes experience at Global Financial Institutions Citigroup, UBS, Zurich Insurance, a US Family Office and key leadership roles as CEO of Global Sales Compliance Ltd.® and Sales Road Maps Online Ltd.®.
Cathy realised the value of building a marketing compliance platform at Citigroup Alternative Investments, which was key to the growth of CAI’s third-party AIF distribution business over an 8-year period, from start-up mode to facilitating Citi fund and services marketing globally, resulting in $billions in Sales Revenue. During Cathy’s leadership of the industry’s unique bespoke and RegTech cross-border marketing compliance consultancy over two decades, GSC/SRMO has provided cross-border regulatory solutions to support Client financial product and services marketing overseas, resulting in significant Client business growth. Cathy holds an MBA in International Finance from the George Washington University (Washington, D.C. USA) and a BBA in International Business from the University of Georgia (USA).